Everyday of our lives we are exposed to thousands of advertising messages.
Advertising is the paid, non-personal communication of information about products or ideas by an identified sponsor through the mass media in an effort to persuade or influence behaviour.
To get results in today’s advertising market your ads need to stand out. Many designers can create good-looking ads but good looks don’t necessarily mean good responses. A great ad stimulates the mind, not just the eye – it makes your target audience pick up the phone, remember you, buy from you, visit you, log on to your website, or e-mail you.
Creating effective direct-response advertisements is a skill that can only be developed through years of experience and experimentation. Creating Media has 10 years’ experience in the publishing industry which has taught us that even the smallest things can have the greatest impact on response: position of phone number, size of web address, tone of copy, call to action and imagery used.
We judge our creative success by the sales returns on your media investment.