Off-site Search Engine Optimisation (also known as Managed Website Link Building)
Off-site search engine optimisation is a major focus for all good SEO consultants in the modern search engine marketplace. The main two areas of off site optimization are links into your website and the surrounding search space from your online competitors.
You can make off-site optimisation work without any on-site optimisation, but the results are much better when the two are coupled together. If you have been on the internet for a few years, it may be that your site already has some off-site optimisation that has happened naturally.
This is the area where the majority of SEO work applies, the external influence of your web site in the search engine arena. On-Site Optimization dealt with the coding of your site but this is not enough to satisfy the Algorithms for Search Engine Ranking such as Google employs, for effective SEO you need help from other websites in the form of incoming links, better known as backlinks which should have some common ground with your own product or services.
Think of each backlink as a vote for your web site, this is what Google’s PageRank system considers taking approximately 100 factors into consideration.
What Is Off Site Optimization?
It is important to ensure your web pages are easily found and have obvious relevance to someone searching on a particular topic. This however is only one part of the process establishing a sites credentials and its relevance to a topic. Much of the required work will be in showing that the website has ‘authority’ in the subject area. If a website is an important source of information on a particular topic, other websites will link to it and surfers will come and visit it. That is the principle on which offsite optimisation is based. It is about maximizing the authority of the site in its relevant web community.
Off Site Linking Package:
One off charge of £500.00 per url Although the rules are largely unpublished, Google and other search engines increasingly rely on ‘references’ and social media signals from external websites, search engine optimised content in order to serve the most relevant results on any given search term, so that the search engines view your content as the most authoritative and relevant for a given keyword. By undertaking a campaign to maximise the quality and quantity of incoming links you will boost the credibility of a website in the eyes of search engines and visitors. My team will get the links required using a combination of my proprietary technology and my established webmaster relationships (spread across different industries) on the internet. Such an operational infrastructure (people and technology) is highly efficient which allows us to have scale, speed and sustainability for SEO challenges of any size. The link building work is charged on a per url basis, and we report the increased rankings and organic traffic before and after as evidence of our SEO work.- Establishing reciprocal links with other websites
- Distributing articles and page content containing your URL
- Including ‘sticky’ content in your website that encourages other sites to link to it
- Adding your URL in contributions to social media and to blogs and forum sites
- Getting your website listed in web directories
- Paying other sites to link to you – frowned on by search engines and not recommended Build a website with great content that people want
- Add links to your forum signatures (while you can – no follow)
- Interview someone famous!
