Web Marketing

Like any internet-based project, a website is truly commercial only when it generates regular traffic. This means that a dedicated marketing programme should be investigated and decided upon, before and during site development.

Search engines such as Google are excellent marketing tools, but standard submissions to search engines are no longer enough to generate web traffic. Optimisation techniques, such as correct MetaTag formats are the tip of the iceberg as search engine operators are now acutely aware of the benefits of premium listings …and of course, the revenues they generate!

CreatingMedia offer several cost-effective and hi-impact website marketing services to complement more conventional strategies, such as:

• Search engine optimisation and registration
• Search engine pay per click (PPC) campaign management
• Privilege scanning

Search Engine Optimisation is the art and science of preparing a website and its content so that it is as attractive as possible to search engines, whilst upholding the website’s individual identity, usability and functionality.

CreatingMedia optimises its websites for the most popular search engines and a full set of MetaTags are embedded in the pages to assist with search engine rankings.