Have you met Monty yet? Our thoughts on the John Lewis Christmas Ad
November has started, which means that even if you hate to admit it, the Christmas season is unavoidably upon us. Nothing heralds this better than the launch of the new John Lewis advert – which has become more of a harbinger of glad tidings and festive spirit than the notorious ‘Holidays are Coming’ Coca Cola ad that inevitably gets trotted out every year.
I will put my cards on the table right now, and say that I love Christmas. However I don’t normally like the John Lewis Christmas advert that much as I find it all a bit contrived. The first...
5 Tips to start your week with SEO - Part 8
This week is all about how to improve those backlinks. Backlinks are links to your website from any other site (i.e. not an internal link). Your backlink profile is a good ranking factor with Google, but whereas the focus used to be on pure quantity, these days you are better off focussing on quality! Here are a few tips on how to get the most bang for your backlink.
Avoiding going on pages of ‘sponsored links’ or ‘link partners’
Google frequently gives no benefit to these sort of backlinks, and may even penalise you for them (especially if you have lots!)