Do I have your attention? If so which sort of attention is it?
Earlier today in the office, we were discussing this interesting article about how our attention spans are changing and the impact on marketing approaches. Simply put our attention spans are divided into three styles, used at different stages throughout the day:
1. Selective – when we choose one stimulus over another.
2. Divided – when we divide our attention between various stimuli, i.e. talking on the phone and checking social media.
3. Sustained – when we truly focus on a particular stimuli, such as reading a book. Undistracted.
There are no great surprises that the main reason for our shortened attention span is attributed...