Working with Debs Bamford from Confidence Camp has been a real joy!
Debs and I spent time talking through who this logo needed to appeal to, who are the decision makers that choose Debs' services. The target market is parents, teenagers and the education sector.
There were some strong influences in Debs' brief, her time at Camp America was important and the fact that whilst this is initially an online service, one day there will be a physical Confidence Camp too. The fonts needed to be bold, or should we say - confident!
With that in mind, we went through a logo design process. Initially four designs, with one that immediately stood out as...