At the Creating Media office we are getting really excited about the Sterling Integrity show on 6thDecember in Cardiff.
Sterling Integrity run a range of shows across South Wales and the South West, and next year are spreading up towards the Midlands. In the run-up to their packed and exciting 2014 show season we have collaborated with them on their design work for a small logo refresh and design of their brochures, business cards and show programmes.
We started by brainstorming a new strapline for their logo with Neil and Tracey, and came up with a toss-up between ‘Brilliant Business Shows’ and ‘Business Shows the Work’ – eventually deciding on the latter.
We also refreshed the layout of the logo to freshen it up slightly, though keeping the same mark and feel of the original. We brought in a softer font and cyan colour for the strapline, trying to get across the lovely personalities of Neil and Tracey.
Next we tackled the business card design and the brochure to advertise and inform people about the shows, containing pricing, testimonials, and the all-important show dates. The brochure is a handy trifold DL size, perfect to fit in envelopes to post out, or keep handy in your diary.
The final piece of work was the show programme. We designed the outside and inside cover for the brochure in full colour in print-ready artwork, and designed a template for the inside pages to allow Tracey and Neil to drop in the separate information and paid adverts for each show themselves.
After finishing the range of work we are very excited to be attending the show next week – We will have a stall so be sure to come and say hello, the show is completely free to attend, with free parking, free teas and coffees and even a free breakfast and lunch, as well as a fantastic way to network and meet new businesses.
Michelle will also be delivering the first seminar of the day at 10.15am – so make sure you come and listen to our in-house branding and marketing guru!
Article by Victoria