Branding is how people view and perceive your company. It's also the owners own view and its workforces’ perception of the company.
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers” (American Marketing Association).
Your brand identity is the design of your logo, business cards, or website but its important to understand the difference of a product by definition…
“Broadly, a Product is anything that can be offered to a market to satisfy a need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015).
In very simple terms, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
Creating Media will help your business with the marketing practice of creating a name, symbol or design that identifies and differentiates a service/product from competitors. We will help construct an effective brand strategy gives you a major edge in increasingly competitive markets.
By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colours that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are.