Marketing Genius - Studio Venues Branded Goodies
29/10/2013
Author: Victoria Jones
Creating Media have recently done some slightly different work for a long-term contact of ours – Studio Venues.
The Studio are a great independent conference and event venue right in the heart of Birmingham. Inspired by our sister company Umami’s blog on ‘new old-fashioned marketing’ they decided to send gifts out to potential clients.
To show off their fantastic catering they decided to send loaf cakes in branded tins and branded cotton shopper bags stuffed with goodies. This provided a branded, useful keepsake as well as a shareable treat for some instant gratification.
Both products have a strapline across the middle, and a logo with contact details in the bottom corner.
The process involved dealing with a range of suppliers and printers, and giving the client one easy point of contact for all their questions (it also involved a pallet delivery to the office – always fun!).
The final products look absolutely fantastic, and we hope they provide loads of conversions for our lovely client, Studio Venues!
P.S. The tins look even better when full of lovely cake – take a look at this tweet!
Home-made lemon & raisin cake @studiovenues #cake pic.twitter.com/Tiu1691Yw7 ��������� Adam Roberts (@AdamRobbo07) October 28, 2013
