Creating Media have recently created the new logo and packaging design for the fantastic Chantler Teas in Abergavenny.
Chantler Teas and Creating Media were recommended to work together by Business Wales, when they felt that their quickly growing business was in need of a professional facelift to match its new market space and allow them to grow further.
We began the process by going for a meeting (complete with a cup of lovely loose leaf tea) where we dicussed want Elizabeth and Barry at Chantler Teas wanted from the logo – something that would appeal to their wide range of drinkers but steer clear of kitsch teapot & teacup imagery, and work in a range of colours they could use to identify their different varieties of tea (green, black, white, rooibos, herbal and more!)
We decided to focus in on the good quality leaves that Chantler use in their teas and be inspired by the tea bush itself – showing the ‘two leaves and a bud’ that traditionally go into quality tea.
We then moved on to creating a label design that would work in their wide range of variety colours, using flood colour for an eye-catching packaging to on their market stall.
At the very end of the project, we also both went to Monmouthshire Business Awards on Friday, and Chantler won in their category ‘Excellence in Retail’ – well done them! We wish them all the best in future, and look forward to working with them again when they have other design needs in the future.
Article by Victoria, notorious tea lover of the office