Roger Green is the first person that I met through business networking over two years ago. Based on the meet, like, know and trust values of 4 Networking I am so pleased that two years later Creating Media have been asked to create the brand visuals for Roger’s new business – I Am The Car Finder.
Roger Green, based in Bristol, works with clients to source used cars across the UK and the move from Wraxall Motors to I am The Car Finder was a huge decision. Creating Media were very involved in the naming of the new business and the huge debate that ensued.
The new look logo is visually impactful, confident and memorable – just like Roger Green!
For the first round of logo submissions the team at Creating Media created four deigns and there was a clear winner at the first stage.
Roger really liked the idea of a traffic light system which has then been reinforced through printed materials, forum signatures and the website – www.thecarfinder.biz
Three key logo design project points:
1. Match the brand visual to the individual style
2. For smaller companies try the Ronseal approach (it does what it says on the tin!)
3. Deliver a consistent use of your brand – across all medias