Debs and I spent time talking through who this logo needed to appeal to, who are the decision makers that choose Debs' services. The target market is parents, teenagers and the education sector.
There were some strong influences in Debs' brief, her time at Camp America was important and the fact that whilst this is initially an online service, one day there will be a physical Confidence Camp too. The fonts needed to be bold, or should we say - confident!
With that in mind, we went through a logo design process. Initially four designs, with one that immediately stood out as a winner for Debs. We tweaked the strapline and quickly got to the end result.
To find out what Debs thinks about her final logo take a look at the LinkedIn recommendation on my profile. We look forward to watching Confidence Camp thrive and help parents survive the teenage years! If you have a design project in mind get in touch to talk it through!