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Our Top 5 SEO Myths 2016
Author: Myles Dowd

With a brilliant and relaxing start to the year we decided to name our top 5 SEO myths to ditch in 2016. SEO is a very important aspect to us, it’s something we enjoy helping our clients with. Today we use SEO in many ways to help make your website perform and give your visitors a brilliant experience when it comes to quality of content when visiting sites. We are also familiar with linking a user’s site with keywords based on their mission aims for the business, this allows you to work out the kind of audience you want and how to design and adapt the site particularly for those users.

Here at Creating Media we pride ourselves in being well informed on SEO strategies, we are constantly looking for ways to update our knowledge and experience to improve websites, and in making the experience easier and better to give top quality content and services to our customers and users.

So here are top 5 SEO myths that you should stop doing this year:

  1. Having lots of links all over the website is better than quality content - Once upon a time having more links was quite important in regards to rankings, but with changes to their algorithm Google decided to make quality of content more popular. Over time the use of quality content will allow for more links to become present and useful on the site.
  2. SEO for a website is mostly linked to Google’s ranking for search - The big myth with rankings is linked with the idea that a higher ranking means more traffic and clicks on your site. But nowadays Google focuses on keeping users on your site and measuring bounce rates and time stayed on page.
  3. Keywords need to be in the exact format that customers type them in - When using keywords it can be tricky trying to fill your page with that keyword, doing so would lead to keyword stuffing and will be penalised by Google, luckily the use of rephrased and similar keywords can also be used and moulded into your website that makes sense to your audience.
  4. My homepage needs to contain a massive amount of content to fill the page - Having too much or too little content on a homepage can leave the customer feeling confused, overwhelmed or underwhelmed, making it harder for a customer to see what your website is truly about. Like everything we do there must be balance, even when designing websites
  5. Good user experience is not as important as some of the other techniques but is a good bonus for a page - Although not a primary focus for some websites, user experience is becoming more important now and in the future when comparing sites with higher and lower click rates and rankings in the organic search. This also makes Google happy if the customer is willing to return to Google in the future for their searches. Some tips to improve the experience include; page load times, bounce rate, time on page and page views per visit.

Many of these myths we found through our own expertise to be true, if you have experienced any different please comment below and tell us some of your SEO stories and success, maybe we’ll blog about you next!

If SEO is something you want to delve into, we can help from advice to price. Feel free to call us today, or maybe drop us an email.

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