Our sister company Umami were thrilled before Christmas to produce the new website for Speciality Desserts – a dessert manufacturer serving the foodservice sector. Take a look at www.specialitydesserts.co.uk
We started the process, as always, by liaising with Ann Tysoe (Head of Sales) and other key team members at Speciality Desserts to establish what was important to achieve with the new site. Speciality Desserts had not refreshed their old website for a while, and felt it was decidedly not foodie feeling. It was also built in flash, meaning the site was accesible from a wide range of modern devices (including all apple iPhones, iPads and computers, as well as many other smartphones and tablets).
We then started our design process by giving Speciality Desserts a slight logo refresh to bring the colours more in line with the foodservice and dessert industry. Using this updated, fresh palette we designed a bright and colourful image-led website designed to showcase the fantastic desserts and SD’s many years of expertise. All photography on the website was carried out by our own Creative Director Haddon – it was very tough being delivered so many delicious samples to photograph!
We encouraged Speciality Desserts to introduce the team on their website to convey the personality of the company a little better than the previous website. We also focussed on the core competencies of the company, as they carry out so much bespoke work that more conventional product ranges or flavour profiles would have been slightly inappropriate for them.
Each Core Competency page is colour coded and features a slider of example products, complete with image and description. Everything on the site can be managed by the client, including these individual slider entries.
Ann and the team at Speciality Desserts are thrilled with the new site, and feel we have hit the brief perfectly. They have had compliments about the new website from many of their contacts. In a recent meeting with a major Foodservice restaurant operator they received great feedback about the new website, and were told it was very foodie and had great photography – a huge compliment for the entire team at Speciality Desserts and here at Creating Media and Umami!