Happy Monday everyone! Hopefully you’ve had your coffee, cleared down the backlog of emails and are ready for this weeks SEO tips? You always hear people saying that content is king – so here are a few tips on how to make your content rule!
Try to up your Keyword Density
You want to incorporate your target keywords as much as reasonably possible – talk about what you do! However, keep in mind the ‘reasonably’ part of that tip – come back to your content the next day and if it reads like gobbledegook built around a keyword phrase then Google, and your visitors, will pick up on this. It still needs to read like natural English.
Don’t start new pages unless you have something to say!
Once you are over a few hundred words content length doesn’t seem to make too much difference – however aim to meet 100-200 words at an absolute minimum. Tiny pages could annoy visitors, as well as proving very little meaningful content for Google to index.
Do any of your keywords have other meanings?
Always be aware of your keywords having synonyms – you may run a market stall and write frequently about trading and markets – you don’t want Google (or people) to think you are a stockbroker! Ensure you include other, less vague keywords – running with our example you may use other words like artisan, farmers market, producers market and so on to make things clearer. Ensure this also is the case for meta tags and page headings, as well as on-page content.
Don’t duplicate content.
Don’t ever be tempted to cut a corner in your copywriting by duplicating content across your site – write completely original content for every page of your site. Also don’t be tempted to try and steal content from another website – competitor research can be a great starting point but always ensure your final content is original or you may suffer penalties from Google!
Use H2s (and H3s if possible!)
Imagine how a newspaper has a main headline, and then smaller subheadings peppered throughout the article. The headline is your H1, the headings further down would be your H2s. These help visitors get the gist of your content if they are skim-readers (and most people on the web skim-read), and also provides a relevancy signal to Google (it will read as more important than content, but less important than the H1)
Hopefully these few tips give a few more things to chew on until next week – thought these are great tips for content writing when you are having a new website, it is always worth revisiting your content from time to time to update and improve. If you need any help improving any aspect of your website or SEO then don’t hesitate to contact Creating Media, either via email on firstname.lastname@example.org or by phoning 01291 423 234.