At Creating Media, we have recently been working with Andrew Mould at Estuary Oils to help with the launch of his company, in all aspects of branding, marketing, web, design and print.
The process started some time ago, with a logo design. The design took inspiration from the bold and simple logos of well-known oil companies like Chevron, Shell and Texaco, with their widespread use of primary colours and bold shapes – easily recognisable from a distance.
We then moved on to website concepts, using the bold colours, lots of great images and easily visible contact details. Take a look at the fantastic looking finished website at www.estuaryoils.com
The next stage involved a whole host of materials needed for the opening of the business ready for day-to-day use – delivery notes, invoices, letterheads, compliments slips, account forms, business cards. We were also creating suited versions of a lot of these items for Estuary Oils sister company Newport Fluid Power, so had to be fastidious about policing the brand and details across the range of materials.
There were also a whole host of marketing materials, particularly ready for the summer show season. Chepstow Show fell just over a week after the company launched, adding another raft of print (much of it large format) that had to be ready at very short notice. However, all was delivered on time and the pitch really stood out at the show! For this we designed and printed postcards, flags, parasols, pens, and large banners to really top off the stand with great visuals and take-away items for visitors.
I forgot to mention, we also designed the fleet of vehicles, and took the great photographs of Archie, the mini tanker, that take pride of place on the website and marketing.
We are also helping Estuary Oils out with their presence on social media, and continue to create print adverts (a few going out very soon in local press) and direct marketing campaigns for them as needed.
Estuary Oils next big show will be at Usk Show (another great Creating Media client!) so why not come and say hi to the team, and take a look at their fantastic marketing materials for yourself!