Creating Media Work - 7's HR & Training
10/03/2014
Author: Creating Media Team
We are really happy to announce that today sees the new brand re-launch of 7’s HR & Training!
We have been thrilled to work with Stephanie of 7’s HR on the design of the new brand, and have been involved heavily since the early stages of the rebrand. We have also introduced her to another one of our clients which has already resulted in paid work for her – we love making connections and building local business! We were initially going to design the logo, but one of Stephanie’s clients are also a graphic design agency who had offered to create a logo and brand guidelines for her. They usually specialise in automotive clients, but created a great colourful logo that we carried forward into the rest of the branding.
We then started straight away on the website, and when Stephanie explained the multi-layered meaning behind the company name 7’s HR we picked up the idea of the ‘neutral pH’ and came up with some really creative ideas for giving the website an extra colourful edge and unique hook, with bold and colourful images in the header throughout.
We ensured that all of these aspects that were important to Stephanie were included. We helped by setting up accounts on LinkedIn and YouTube, and then ensured these were linked prominently from the website. We also built a blog allowing her to share news, views and videos easily to the website.
The next stage involved designing and printing eye-catching marketing materials. We created postcards that Stephanie can send out to valued client or prospects, and use them as appointment cards. The flyers have a brief introduction to the business, allowing Stephanie to hand these out at networking, or even use them for mail drops as a great way to get new clients. We also produced a beautiful 7’s HR banner for her networking and events, and we are sure the colourful design will grab plenty of attention.
The 7’s HR brand launch was on a deadline, which was met comfortably. We are so glad Stephanie is happy with her slick and colourful new look – and not a cog or puzzle piece in sight (the big graphic design cliches of the HR industry!)
