We blogged in November about the beginning of the Bay Horse Speaks design suite – and we are thrilled to say that the project is now complete and the website has gone live!
As mentioned in the last blog, the project started with a logo based on Emma’s own horse, Hermi. We then moved on to the stationery suite, including business cards and letterheads. We presented Emma with a few different options, then went to print with her favourites.
The next stage was a banner for her to use at networking events and business shows – this was particularly important as Emma runs her own ‘Networking Neighs’ events utilising her equine led training techniques.
The website design flew naturally from the design of the other elements, in keeping with the brand colours of Aston Martin grey, British Racing green and ‘Bay Horse’ brown – colours that complement each other and suggest speed and freedom due to their association with top-brand cars.
We included elements important to Emma, including a slider in the header and a whole page both dedicated to the Bay Horse Speaks core values. These consist of beautiful images of Emma and her two horses Hermi and Rchi, overlaid with captions of the values. We also included links throughout the site to Emma’s active twitter feed, a YouTube playlist demonstrating her riding and public speaking (with scope to add more videos as her portfolio grows), Eventbrite account allowing people to book tickets to Networking Neighs, and an interview Emma did with Radio Winchcombe. Emma also had dozens of testimonials that we included throughout the site, by using a different one in the header of each page. This all goes towards validating the business for new visitors who may not have met Emma, and cementing the professional image of The Bay Horse Speaks.
We loved working with Emma, and though all the work is complete for now we look forward to the next round of design The Bay Horse Speaks may need – maybe a brochure could be on the cards if her fantastic business growth keeps up!